I have decided to analyse the video Should've Kissed You, the reason I have chosen this is because it relates to the genre in which my music video falls into which is the category of R&B and Hip Hop and I felt that it would be useful to compare between this video and my own to see what conventions they have met, challenged and developed.
The video instantly catches your attention because they have used a mid shot of the artist introducing him to the audience and this emphasises his emotions and his time to reflect upon perhaps something bad or something he missed out on . This is a technique which isn't just interesting for the audience, but it tells them what the story is going to be, so it is clear for them at the beginning.
I felt that there was a good balance of performance and narrative in the video which is common in music videos and so it looks professional on the eye and establishes the band whilst showing the story line that is appropriately related to the lyrics.
Chris Brown is in the genre of Hip Hop and R&B and so I think having the artist singing in different locations, is a good convention for this genre as it shows the various urban areas which would be associated with this genre. I felt the shots on the roof which was effective because of the silhouette and the various close ups to portray the artists emotions this draws attention to the audience and keeps their focus on the artist which I felt worked particularly well.
Different shots and angles in the video contribute to how the actors are feeling. For example, at 1.01 there is a low angle shot to show the male character power and that perhaps he is feeling like nothing can touch him and he is everything is going well for him. There are various mid shots used for example at 1:27 which allows the audience to interpret that the artist is reflecting and regretting on missing the opportunity he had. There are a number of mid shots which may suggest a equal balance between the artist and the characters involved within the video.
I felt that the transition between shots at 2:02-2:04 worked very well because the artist is spinning around and halfway through this motion the location changes. This is a interesting type of technique and I felt that it keeps the audience interested and reflects the artists emotions as spinning and not knowing what to do.
Although the performance shots kept interest towards the video I felt that there were perhaps too many and there could of been more narrative shots to tell the story behind the video more clearly and for the audience to understand it more. They do cover this by using varied shots but I feel that another location was possibly needed for the artist to perform in to keep the audiences attention.
Overall, I think it is a strong music video. The video itself is completely different to Chris Browns' and this is something essential as you don't want to imitating.
