My Generic Conventions of a Digipak

Font (style + size) - Large sized and bold fonts and perhaps in the style of graffiti which relates well with the song style as being urban and perhaps relating to run down and old places.
image - We are going to have the 4 band members walking down perhaps a alleyway with one in front of the other 3 where this character will have his head down low which emphasises all the trouble he has got himself into. Also we are going to have the band name and song on the walls to the side of the band members.
Composition - The main member of the band will be placed in the middle of the album cover to emphasise his importance to the audience.
Pose/Expression - His expressions will be sad and perhaps creating a sense of guilt for the character.
Colours - Bold colours, such as green, black and red to make the artists stand out and to emphasise the importance of the artists and also the band name, song etc.
Settings - A urban area where it will be fairly run down with graffiti everywhere which relates to the song as a low wealth area.
Props

Conventions of a Digipak

A digipak is a style of CD or DVD packaging, used to promote a particular artist. My digipak will have between 4 and 6 side, including a front cover, reverse cover, spine and disk impression.


Digipak conventions:

• Album Name
• Copyright
• Barcode
• Record Label
• Picture of Artist
• Drafts + Ideas
• Name of artist
• Picture of Artist
• Extras
• Parental Advisory
• Producer
• Lyrics
• Tracklisting
• Websites
• Sticker 'including the single..'

What is a Digipak?

A Digipak is a style of CD or DVD packaging, used to promote a particular artist.

My digipak will have between 4 and 6 sides, including a front cover, reverse cover, spine and disk impression

Brief - Digipak

The brief for our digipak was to create a digipak for our music video to be presented in.

Editing Process

Throughout the making of our music video we used many different software's to tweak and change certain things. For example we used Adobe Premiere Pro to edit our music video itself and this allowed us to change the length of shots and also the speed of them, use techniques such as multi cam and also to add transitions to the video to make it more realistic and professional.

Firstly when it came to editing our music video we focused on at first the timeline on the software, using this software allowed us to lengthen or shorten clips, change edit points, stretch certain clips so that they sync with the lyrics of the song, create multiple layers of both video and audio for example with video creating titles etc and with audio voice overs and the music itself. We were also able to add transitions to our video and special effects from using the timeline.

This timeline shows how the clips can pieced together to create a series of shots and also that there is a lot of different techniques and elements we could of used to help with our video. This image was taken at a much earlier stage of the editing process and it therefore looks fairly empty but as time progressed this was full with clips and sequences.

This image was taken towards the start of the editing process and also towards the start of filming for our music video. At this stage we had used little effects on our clips but we had shortened and lengthened them to make them fit right and look suitable in relation to the lyrics of the song.

This was the first clip we edited and compressed and from this it helped form a basis for our ideas and decisions in terms of editing and the techniques used. We used adjacent shots in order for the audience to feel involved with the sequences thus hopefully noticing more the realisation of the piece.

The image shows a cigarette and this clip had been slowed down to introduce the thief to the audience and portray a bad image as he is smoking.

With regards to this image, it was taken fairly early as well and it can be seen that we have cut up many clips to make them fit in sync with the song. This clip was a performance shot and in order to make it as realistic and as professional as possible we edited this and linked it up with the lyrics of the song. This was quite tricky getting it just right so that it looked in sync but it worked well in the end and the mouth expressions of the artists works very well in combination with the lyrics.

This footage of the traffic in Lincoln city we took was very effective although we tweaked it to some extent. The reason we did this is because we wanted to portray a feeling of time passing from looking at this shot, which meant we had to increase the pace of the traffic. We used the duration tool to change our footage. This allowed us to effectively change the speed of our footage to either a faster or slower paced. We chose to use this effect to indicate in our video the passing of time which suited well with the fast tempo of our music song. We increased it to 3000% which effectively gave us the appropriate speed we initially wanted.

This image is the speed tool and this tool played a important role in the editing process. We used this tool on various occasions such as when syncing the artists mouth expressions with the lyrics we had to slow some shots down in order for them to look effective and in some cases we also had to speed them up. We used this tool mostly on cutaway to emphasise a progression of time and the passing of a day in which the artists reflect upon. For example towards the end of the music video there is a sunset and we sped this up to emphasise the end of the day and the end of the video and we felt that this worked well in balance with a fade transition. 

We also with regards to the editing process used a software called Adobe Photoshop. This programme was used to edit texts and titles for our music video and also to create our digipak which consisted of a front cover, inside cover and back cover and also a magazine advert.

We loaded the image up onto Photoshop. After doing this, we decided to use different effects, to enhance the artists making them more noticeable as a band to empathise that we are promoting them. By doing this I wanted them to stand out in the foreground to create a more direct address to the audience. First, I used the history brush tool to create a dim grey background but keeping the artists in colour artist we were promoting therefore making them stand out. We then used tools to give the magazine advert a professional finish which included the same font ‘praetorian’ used for the digipak and created stars using the shapes tool to create a rating for our advert.

The font added to the realism of an urban environment however as we are also trying to promote the band, the text as a whole looked too bland and didn't stand out enough to grab audience’s attention. Our group then used another font with a bolder colour effect to achieve this. After choosing the appropriate font, we used a gold highlighted colour effect to portray a wealthy symbol to create a contrast between the wealth and the clear lack of it which is empathised by the grey colour from the urban background.

We created information about the band such as a website and a rating from a newspaper. We took the iTunes logo and made it clear as to where it is available on. to make it stand out we used the brush tool to gently highlight in white the surrounding areas around the logo, then using the blur tool, effectively added a professional and smooth finish to it.

This image was one of our main ideas for the back cover of our digipak and we felt that it worked well in terms of one band member isolated from the other to relate to the music video of the young characters suffering. We felt that the text worked well to some extent but then after some consideration we felt that the text did not relate to the music video very well and there was no aspects of urban and run down and a poverty stricken environment to both the text and the image.

We used tools such as emboss to make the text stand out more, we also added more layers to layer the bar code, website and text itself onto the image. We made the text look like it graffiti on a wall by reducing the colour aspect and making it look more faded, I felt that this worked to some extent but the colours we used did not work as well.

I felt that this text suited and related to the genre of our music video and that the style of text connotes the urban location of our music video. Although once we put some thought into using this text we found that it was too plain and simple and did not fit into the our music video. We tried to tweak the text using tools on Photopshop such as drop shadow and colour overly to match the text with the run down element of our video. Overall we felt that this text did not appeal to us for our back cover as it would not work with the rest of the image. 

With regards to editing our Magazine advert we used Photoshop again as our experience had increased over the progression of the year. We used tools such as the history brush to make the environment black and white and the artists in colour to make them stand out more. I felt this technique worked particularly well in terms of promoting the artists positively and also I felt that it catches the audiences eye.

The font added to the authenticity of an urban appearance however as we are also trying to promote the band, the text as a whole looked too bland and didn't stand out enough to grab audience’s attention. This led us to using another font with a bolder colour effect to achieve this. After choosing the appropriate font, we used a gold highlighted colour effect to portray a wealthy symbol to create a contrast between the wealth and the clear lack of it from the urban background.

We then had to create information about the band and upcoming album we were promoting. We took the iTunes logo and made it clear as to where it is available on. to make it stand out we used the brush tool to gently highlight in white the surrounding areas around the logo, then using the blur tool, effectively added a professional and smooth finish to it.

Filming - 12th of October

Yesterday we filmed the rest of the chase scene in Market Rasen that we were not able to finish due to weather issues, Tom filmed the scene whilst me and Ash performed the chase sequence.

I felt that this shot worked well with both characters in view emphasising the thief getting away and the main character not being able to do anything about it. This worked well as it kept the audience involved and interested with the sequence.

Overall I felt that today's filming went well and we got most of the chase scene finished which was very important as it introduces the narrative to the audience and the meaning behind the video.

Filming - 9th of October

We filmed the train journey from Market Rasen to Lincoln. We also filmed a lot of the events in Lincoln. We had to chose a date that we could get everybody to Lincoln who we needed in the events, which was difficult because we needed quite a lot of performers. For the train journey we just needed Ash, as he was the only character who was going to be filmed getting on the train.

This was a long shot we captured of the main character Ash waiting for a train. We decided on this shot as we felt it showed his disappointment because of not being able to catch the thief and therefore he is reflecting and showing emotion so that the audience can sympathise him.

We filmed the train leaving the station to emphasise a new location in which the character arrives in also to connote the passing of time and a time to reflect for this character.

When we reached Lincoln we got as many scenes filmed as possible. We started off by filming Ash walking through different areas of Lincoln.

We felt these shots worked well as it connoted a new location in which the character does not know where to go and emphasises a new start for him away from the bad events he tried to stop.

We then filmed a scene with two of our friends Shannon and Izzy who we had have an argument whilst Ash walked past them.

We also decided to film cutaway of a street performer singing whilst in Lincoln as we thought that it might tie in well with the events of Lincoln. Overall I felt that the days filming went well and there were many positive shots we captured to use for our music video that worked well in relation to the lyrics and the narrative of the video.

Filming - 7th of October

Today me and one of my group members Tom filmed a scene with Tom Manson who was another one of our performers. This scene was filmed in the school music studio, we used headphones, and a microphone to make the location look like a real recording studio and add to the realism and professionalism of a music video.

This image is of a shot we filmed in the studio and it captures the artists emotions and seriousness to get a message across about the lack of and the large amount of suffering around the world the young generation go through. We felt that a close up would work best to connote this as it captures the artists expressions well.

This shot was a low angle shot which connotes the artists power and I felt that this worked well with a combination of various shots to emphasise his importance.

Overall I felt that today's filming went well and there was some good shots captured and would help greatly to some extent with the music video. 

Filming - 7th of October

Today me and one of my group members Tom filmed a scene with Tom Manson who was another one of our performers. This scene was filmed in the school music studio, we used headphones, and a microphone to make the location look like a real recording studio and add to the realism and professionalism of a music video.

Risk Assessment

What hazards have been identified?	What are the potential injuries or damage? Severity (1, 2 or 3)	What measures have been taken to prevent injury or damage?	Number of people at risk	Who is responsible for action?
Electrical Equipment	Tripping or falling (1)	Do not leave loose wires out. Keep away from water.	2	Tom and Aaron
Train	Get crushed by a train (3)	Keep away from tracks. Stay behind safety line.	1	Ash
Fire	Burns (3)	Keep a safe distance from fire.	1	Ash
Smoking	Can cause cancer (2)	Don’t get addicted.	1	Ash
Falling from heights	Break Bones (3)	Stay away from edge of platforms/buildings.	1	Aaron

We carried out a risk assessment to ensure that everyone knew the possible risks that may of occurred, and to make sure that everyone is safe during the making of our music videos, appropriate actions were taken in all the various locations to minimise accidents.

Shooting Schedule

We completed a shooting schedule to stay organised throughout the filming of our music video, and to ensure all shots were completed to the deadline that was fast approaching. The shooting schedule shows who we need, the various locations where we will be filming and the time that we will be filming on specific days, this shooting schedule made the whole process run smoother and easier for the characters staring in our video etc.

Target Audience Member

  

This image shows a typical target audience member. This is Adam Smith, he is 17 years old and enjoys going out with his friends and playing on the xbox. He enjoys films such as Dodgeball and Harry Potter. He enjoys film genres such as comedy, horror and thrillers amongst other film genres. He is mostly interested in Comedy films as he finds them enjoyable to watch. His hobbies are playing sport such as football and playing his guitar which does regularly. Adam enjoys watching Tv programmes such as Family Guy and The simpsons, and regularly listens to music such as Coldplay and Black Eyed peas. 

From our typical target audience member we can see that he enjoys music genres such as Pop and R&B which helps make our decision into what to include in our music video and what a typical audience member would want to see in a music video. 

                                                                                    

Demographics                                            Psychographics

Gender: Male and Female                              Interests:   Sport activities such as football

 and netball. Also activities with friends     such as shopping and watching action films. Also listening to music in the genre of R&B, Hip Hop and Rap.

Age Range: 17-25 year olds                            Attitudes: Mildly religious and left wing activists.                                                                                    

Socio-economic: working and middle class,

D, C2 and C1 using the NRS Social grade.

Sexuality: Heterosexual

Ethnicity: Mixed Ethnicity

When deciding on our target audience we also included demographics and psycho-graphics. With regards to demographics we decided that the target audience would fall into the category with regards to social class from the NRS social grade D, C2 and C1 this was because this would attract a much wider audience and also because I feel that our music video can relate to this category in terms of poverty. We decided on the age range of 17 to 25 year old and this was because we felt that the message behind our music video and also the video itself would appeal more to this age range as they would understand it thoroughly. 

We felt that a mixed ethnicity would be suitable and this was because we felt that different people around the world could relate to this video because of poverty and a lack of love. We also felt that appealing our video towards a mixed ethnicity would attract a wider audience. 

In terms of religion we felt that a mild religion would be more appropriate because of the lyrics of the song relating to praying and religion and this may attract a wider audience.

Cast

Band Performers:

Kate Fenwick- Main Singer

Ash Scott- Main Performer and Singer











Tom Manson- Main Singer

George Cooper- Main singer










Aaron Scott- Shoplifter











The reason we chose this cast is because we wanted a young generation to portray the message of our music video across to the audience which was how the young generation are suffering and that they do not have much love and they are living in poverty. Although we felt the four singers would look professional and realistic together we found that the voices from the actual song did not match the cast in terms of voice. This was a big issue but yet we still stuck with the cast as we felt that it still worked well.