Target Audience Member

  

This image shows a typical target audience member. This is Adam Smith, he is 17 years old and enjoys going out with his friends and playing on the xbox. He enjoys films such as Dodgeball and Harry Potter. He enjoys film genres such as comedy, horror and thrillers amongst other film genres. He is mostly interested in Comedy films as he finds them enjoyable to watch. His hobbies are playing sport such as football and playing his guitar which does regularly. Adam enjoys watching Tv programmes such as Family Guy and The simpsons, and regularly listens to music such as Coldplay and Black Eyed peas. 

From our typical target audience member we can see that he enjoys music genres such as Pop and R&B which helps make our decision into what to include in our music video and what a typical audience member would want to see in a music video. 

                                                                                    

Demographics                                            Psychographics

Gender: Male and Female                              Interests:   Sport activities such as football

 and netball. Also activities with friends     such as shopping and watching action films. Also listening to music in the genre of R&B, Hip Hop and Rap.

Age Range: 17-25 year olds                            Attitudes: Mildly religious and left wing activists.                                                                                    

Socio-economic: working and middle class,

D, C2 and C1 using the NRS Social grade.

Sexuality: Heterosexual

Ethnicity: Mixed Ethnicity

When deciding on our target audience we also included demographics and psycho-graphics. With regards to demographics we decided that the target audience would fall into the category with regards to social class from the NRS social grade D, C2 and C1 this was because this would attract a much wider audience and also because I feel that our music video can relate to this category in terms of poverty. We decided on the age range of 17 to 25 year old and this was because we felt that the message behind our music video and also the video itself would appeal more to this age range as they would understand it thoroughly. 

We felt that a mixed ethnicity would be suitable and this was because we felt that different people around the world could relate to this video because of poverty and a lack of love. We also felt that appealing our video towards a mixed ethnicity would attract a wider audience. 

In terms of religion we felt that a mild religion would be more appropriate because of the lyrics of the song relating to praying and religion and this may attract a wider audience.