Filming - 30th of November

Filming the concert was by far the biggest and most important decision we made and the most important to get right. The reason for this is because the video lacked a concert which occasionally were seen in other R&B videos which is why we needed to include this to relate it to the genre and to also make it look more like a music video.

We had doubts on how it would turn out because of so many problems that could occur. We were very determined to add this as to the video as it would empathise our creativity of shots used in the video, and also it is a vital scene within the narrative of the video and also performance to maintain a balanced ration between the two. The lunchtime on the day we were able to gather around 60 students from years 13 and 12 and take them to the drama studio to start filming. There were three camera men filming and it was vital that they didn’t get in the shot of the others. Despite a few problems occurring such as people messing around and a broken microphone, we gathered enough footage to use and to decide whether to finalise it into sequences of events or re-shoot it. We were very pleased with the outcome of the footage and decided to finalise it into our video.

Filming - 29th of November

We watched back what we had already put together and there was a noticeable difference in the ratio of narrative to performance shots used which was making the video look less like a music video. We therefore had to try and create unique way of shooting these performance shot compared to the shots already used. We came up with the idea of a concert performance. We agreed that this is just what we needed to fill up the gaps, so we organised a date on Tuesday the 30th to create this concert scene for our video. We also added this idea to fit in with the narrative of the video. We decided to lead the character into a concert where he is chosen by the band to come up on stage and sing. The band realises the potential he has and decide to let him join the band.

This was the location of the concert, in the schools drama studio and we felt that this was the perfect location as it had potential with a few changes to look like a concert. We adjusted the lighting and added some steps to replicate the stage of the concert. I felt that the days filming went well and the addition of the concert performance really added the authenticity we needed to our music video to make it look more like one. 

Ideas for my Digipak

Our first ideas were to focus on the front cover of our digipak and all of our group members had different ideas which we took into account. We felt that the front cover would look professional and there would be clear brand identity if all four of the band members were sitting down together towards the left of the image giving them thinking space and I felt that this made the artists stand out and would emphasise the young generation and message of our music video.

For our second idea we came up with the idea of the four band members standing whilst the main performer and character within the music video is stood in front of the band members to promote this member as a individual and to indicate his leadership and passion towards the band. We thought that the band name and single name should be on both sides of the wall using Adobe Photoshop to create this effect using a graffiti style font to illustrate a run down and poverty stricken environment and to relate this to the music video from the urban area as well.

For this idea we came up with using a mirror effect for the band members facing one another and the reason for this is because the band are reflecting and thinking from each others points of view as well as their own. Although we felt this was a good idea we felt that the audience would not interpret this clearly and may not understand it and the meaning behind the image.

Brand Identity

Brand Identity is a big part of creating a digipak and a magazine advert to go with it. I decided I wanted to use brand identity as I wanted all of my products to match and for people to be able to connect one product with another.

The digipak or CD will always normally have a similar look to the music video. This makes it easier to advertise and easier for people to recognise. When I created my digipak I considered the font, colours and image I used these in relation to my music video. I was certain to keep the same font and colour as this shows brand identity. Similarly magazines share the same continuity and are in keeping with the theme and conventions. Having a completely different magazine advert to CD cover and music video wouldn't work as people wouldn't be able to relate to it.

The identity is assembled by the brand owner, it reflects how the owner wants the consumer to perceive the brand and by extension the branded company, organisation, product or service. This is in contrast to the brand image, which is a customer's mental picture of a brand. The brand owner will seek to bridge the gap between the brand image and the brand identity.
Effective brand names build a connection between the brand personality as it is perceived by the target audience and the actual product/service. The brand name should be conceptually on target with the product/service (what the company stands for). The brand name should be on target with the brand demographic. Typically, sustainable brand names are easy to remember, transcend trends and have positive connotations. Brand identity is fundamental to consumer recognition and symbolises the brand's differentiation from competitors.
Brand identity is what the owner wants to communicate to its potential consumers. However, over time, a product's brand identity may acquire, gaining new attributes from consumer perspective but not necessarily from the marketing communications an owner percolates to targeted consumers. Therefore, brand associations become handy to check the consumer's perception of the brand.
Brand identity needs to focus on authentic qualities - real characteristics of the value and brand promise being provided and sustained by organisational and/or production characteristics.

Conventions of a magazine advert

Conventions that are typically on a music magazine poster would be:

• Release Date
• Image -> particularly the same as the CD
• Name of artist
• Name of album
• "Includes the single".. information like that
• Record label logo
• Artist website (possibly the record label website)
• Writing explaining that it is out now (possibly show some of the stores it's in).

All of these things are important and provide the right amount of information needed for an individual to buy the CD. However, it is important that you don't fill the poster up with too much information else no-one would pay attention and look. Also, it makes it look unprofessional.

Brief - Magazine Advert

The brief for a magazine advert was to create a magazine advert for our music video.

Analysis of a Magazine Advert

I decided to compare my magazine advert with the 'The Black Eyed Peas' album magazine advert because it gave me a better insight into not just what the RnB/Hip-Hop genre would use, but what the actual band we are imitating use towards a magazine advert.

We met with the convention of using a similar or the same picture as to the digipak. We edited it however so that the background is dull yet the artist stand out with colour.We did this so this image which is used for the magazine advert can promote the artists more than the song because we wanted the audience to know what the band looks like to make them more recognisable.
The colours in this image are plain and bland using mostly white and grey white which symbolises purity and innocence and also they reason white may have been used is because it works well with any colour.

The magazine advert does not provide a lot of information for the audience. The main information that they have included is the title and album name. The font has been made very bold as this is very important information for the audience however there is no additional information about the album such as; release date, availability, website etc.

With regards to the font, it is fairly futuristic and modern which can be interpreted by the audience with things such as a modern band which uses technological devices to help influence and combine with their music.

The last four letters of the word Billboard has been filled in with different colours which symbolises a unique style that the band has and that they are trying to set out being different by how their medium looks.

There is a  website which gives some leading information to the audience if they wanted to know more about the album or the band as a whole and gives the image a  more professional finish. Also the pose in which the band members are standing promotes a powerful and important feel and that they are a serious band. The girl is situated in the middle to promote her glamour and also her importance to the band and that she is just as important as the male band members.

Overall, I think the general layout and appearance of the advertisement works effectively due to the choice of image and colours used. The bright colours help to catch the eye and maintain focus which creates further focus on the other information on the advertisement i.e. the release date, new album etc.

This image shows various examples of conventions of music advertisement. For example, it shows his logo at the top which is his name with the second E backwards and the name of the album underneath. There is also a clear image that represents the album. A long empty road which Eminem himself is walking down, which could symbolise his long road to recovery.

It also clearly shows the release date so consumers would be able to purchase it. The poster also shows record labels and his website. The poster gives names of some of the tracks on the album which include collaborations with artists such as Pink, Rhianna, and Lil' Wayne The colour scheme chosen for this also fits in well with the name of the album 'Recovery'. Dull and dark colours have been chosen such as grey and black. The image of a white cross inside the red circle is very well chosen as it represents hospitals and with the album name being Recovery, people would associate this with getting better.

The way in which the artist is positioned emphasises his road to recovery as the image is of him walking on a road into the distance this could also mean the artist is reflecting and also how to make things better for himself. 

The positioning of the text is on the right side and the artist is on the other, which provides the artist with the positive and new associations that the right side can carry and also makes the artist stand out more. The artists name is in a high position which gives it importance and power. Dull colours are used mostly black and grey which creates a very reflective atmosphere and perhaps something emotional with the artist, even though it is dull it grabs the audiences attention.

Analysis of Digipaks from my genre

The Black Eyed Peas - The End

Iconography - The main icon in this image is a computerised human being  which emphasises the band as being fairly technical with their songs and the equipment they use in their songs as modern and up to date. The close up of this animation creates a mysterious feel to the album as the face does not show any emotions which may be left to be determined by the audience.

Colour - Bold, bright and dark colours of green, white and black create intense emotions and the use of the bright white is used to grab the audiences attention. The bright vibrant colour brings a modern quality to the image which contrasts well with the mysterious use of black in the background.

Typography - The font used creates a informal and creative message to the audience and suggests a confident quality to the band, the different shapes used display a outgoing and fun feeling to the audience.

Composition - The bright white font which overlaps the other elements of the image such as the computerised human face act as a striking salience. The text is positioned in the middle which creates a more prominent feel to the album as the text is just as important as the image on this album cover. The overlapping of the text and image also links the two elements together and creates a integration and has more of an effect on the audience.

Pose and Expression - The computerised image is the key element on the album cover which provides a power and assurance to the audience. The image is quite close up providing more personal and intense qualities.

50 Cent - Before I self destruct

Iconography - The main icon in this image is a young muscular artist which is connoting importance and power. The mid shot creates perhaps a sense of fear as the artist comes across as tough and a very masculine male. The way in which he is sat suggests that he is a fairly laid back male and very confident.

Colour - Bold, dark colours of black suggests the artist is very mysterious, the artist is also wearing black which grabs the audiences attention. The dark colours display a calm, easy going atmosphere which is emphasised by the shady looking artist in the image.

Typography - The font used is very bold and relatively big which connotes confident, masculine qualities. The writing 'Before I self Destruct' gives the image a more personal element and relates to the artist as perhaps being high tempered.

Composition - The positioning of the text is on the right side and the actor is on the other, which provides the artist with the positive and new associations that the right side can carry and also makes the artist stand out more. The artists name is in a high position which gives it importance and power.

Pose and Expression - The artist is illustrated as the key element. The calm open bodied laid back pose exudes confident and calm connotations. The text placed at a slight angle provides the artist with power and assurance. The distancing is fairly close, providing more intense and personal qualities.

 Lil Wayne - Rebirth

Iconography - The main icon in this image is the young, laid back artist connoting importance and power. The wide shot creates a calm and laid back atmosphere as does the lack of icons surrouding him. From his pose it suggest he is casual in the way he dresses, confident, fashionable and perhaps in a cool and trendy value.

Colour - Dull colours of mostly brown creates a very calm laid back atmosphere and perhaps something emotional with the artist, even though it is dull it grabs the audiences attention. The dull colours display a lazy, calm emotional atmosphere.

Typography - The font is bold with bright colours of red and white which creates a sense of happy emotions and contrasting with the image in the background. The large 'Lil Wayne' font connotes bold, confident qualties and gives the image a more personal element. The smaller 'rebirth' font in red displays a proud feeling to the meaning of the word.

Composition - The large bright whites and red of the font overlapping the other elements within the image act as salience. The positioning of the text is in the centre giving it more power and importance. The artists name is in much bigger font which shows his power. The overlapping of elements also links the text and artist to each other and creates a sense of integration.

Pose and expression - The artist is illustrated as the key element. He is sat down, very laid back which draws the attention of the audience, the open bodied pose exudes cool and confident connotations. The distancing is fairly far awau providing a more calm and laid back qualities.


Analysis of the Inside of a Digipak

Here is a image of the inside of the digipak from Eminem - Curtain calls.
















From looking at this image it is clear that a inside cover of a digipak can consist of the artist themselves with either a logo or image displaying the name of the artist or the album.

There are bold, bright and dark colours of green and also white and black which creates intense emotions and the use of the bright white is used to grab the audiences attention. The bright vibrant colour brings a modern quality to the image which contrasts well with the mysterious use of black in the background. Where as on the opposite side the artist can be see with a vibrant red background which suggests a love and passion for his music that he creates.
The artist is illustrated as the key element. The tense closed bodied  pose exudes frustration and anger perhaps in direction to creating a song. 

Another example of a inside cover of a digipak is from the album by The Black Eyed Peas - Monkey Business.

The background of the inside of the cover is a house style with a almost antique feeling to it. It is vintage and appeals to people by drawing in curiosity. The monkey is present on the inside reminding audiences the brand itself. The font is consistent and maintains a house style feel to it. The whiteness of it contrasts with the fading background which carries on the theme of used on the front of the digipak.

With regards to the second panel of the inside cover it is a large monkey, this recurring theme constantly reminds the audience of the album name and aims. 'Monkey Business' can mean mischief and the digipak is successful in conveying this.

Analysis of a Back cover of a Digipak

This image is the back cover from the album Curtain Calls by Eminem.

We used all of the conventions we gathered from analysing various RnB/Hip-Hop genre digipaks. The most important was the back cover of our digipak which is where we found the majority of the conventions. The first convention we found and used was of the frequent use of the bar code. I used this convention by having to create my own bar code which gave the back cover a more professional finish. I went on http://www.barcodesinc.com/generator/index.php to create my own bar code.

The next convention we found and met was the use of track listing. we met this convention by editing the track listing onto the back cover using Photoshop to make our digipak look more professional and to show what tracks are on the album and in what order. We tried to develop the font of the text so that it matched with the title of the front cover, however we thought by doing that it takes away the recognisability the title gives out and could create a common and uncreative outlook which could result in it not being as exciting and memorable.
The record label was another important convention we met however we did not choose the same record label that The Black Eyed Peas signed to partly due to the fact that we wanted to add a bit of customisation and not to make it too similar to the actual back cover of the The Black Eyed Peas album.

In comparison this image consists of a track listing in white which makes it stand out more because the colour white works with any other colour. There is a image of roses on the floor which suggests a love and passion for his album and career and also suggests that the audience loves the artists as those roses may have been from audience members.

The colours used are fairly dull and consists of mostly black which connotes a mysterious and perhaps powerful album. There is a bar code and record label which adds to the authenticity of the album and gives information to the audience about the album.

My Generic Conventions of a Digipak

Font (style + size) - Large sized and bold fonts and perhaps in the style of graffiti which relates well with the song style as being urban and perhaps relating to run down and old places.
image - We are going to have the 4 band members walking down perhaps a alleyway with one in front of the other 3 where this character will have his head down low which emphasises all the trouble he has got himself into. Also we are going to have the band name and song on the walls to the side of the band members.
Composition - The main member of the band will be placed in the middle of the album cover to emphasise his importance to the audience.
Pose/Expression - His expressions will be sad and perhaps creating a sense of guilt for the character.
Colours - Bold colours, such as green, black and red to make the artists stand out and to emphasise the importance of the artists and also the band name, song etc.
Settings - A urban area where it will be fairly run down with graffiti everywhere which relates to the song as a low wealth area.
Props

Conventions of a Digipak

A digipak is a style of CD or DVD packaging, used to promote a particular artist. My digipak will have between 4 and 6 side, including a front cover, reverse cover, spine and disk impression.


Digipak conventions:

• Album Name
• Copyright
• Barcode
• Record Label
• Picture of Artist
• Drafts + Ideas
• Name of artist
• Picture of Artist
• Extras
• Parental Advisory
• Producer
• Lyrics
• Tracklisting
• Websites
• Sticker 'including the single..'

What is a Digipak?

A Digipak is a style of CD or DVD packaging, used to promote a particular artist.

My digipak will have between 4 and 6 sides, including a front cover, reverse cover, spine and disk impression

Brief - Digipak

The brief for our digipak was to create a digipak for our music video to be presented in.

Editing Process

Throughout the making of our music video we used many different software's to tweak and change certain things. For example we used Adobe Premiere Pro to edit our music video itself and this allowed us to change the length of shots and also the speed of them, use techniques such as multi cam and also to add transitions to the video to make it more realistic and professional.

Firstly when it came to editing our music video we focused on at first the timeline on the software, using this software allowed us to lengthen or shorten clips, change edit points, stretch certain clips so that they sync with the lyrics of the song, create multiple layers of both video and audio for example with video creating titles etc and with audio voice overs and the music itself. We were also able to add transitions to our video and special effects from using the timeline.

This timeline shows how the clips can pieced together to create a series of shots and also that there is a lot of different techniques and elements we could of used to help with our video. This image was taken at a much earlier stage of the editing process and it therefore looks fairly empty but as time progressed this was full with clips and sequences.

This image was taken towards the start of the editing process and also towards the start of filming for our music video. At this stage we had used little effects on our clips but we had shortened and lengthened them to make them fit right and look suitable in relation to the lyrics of the song.

This was the first clip we edited and compressed and from this it helped form a basis for our ideas and decisions in terms of editing and the techniques used. We used adjacent shots in order for the audience to feel involved with the sequences thus hopefully noticing more the realisation of the piece.

The image shows a cigarette and this clip had been slowed down to introduce the thief to the audience and portray a bad image as he is smoking.

With regards to this image, it was taken fairly early as well and it can be seen that we have cut up many clips to make them fit in sync with the song. This clip was a performance shot and in order to make it as realistic and as professional as possible we edited this and linked it up with the lyrics of the song. This was quite tricky getting it just right so that it looked in sync but it worked well in the end and the mouth expressions of the artists works very well in combination with the lyrics.

This footage of the traffic in Lincoln city we took was very effective although we tweaked it to some extent. The reason we did this is because we wanted to portray a feeling of time passing from looking at this shot, which meant we had to increase the pace of the traffic. We used the duration tool to change our footage. This allowed us to effectively change the speed of our footage to either a faster or slower paced. We chose to use this effect to indicate in our video the passing of time which suited well with the fast tempo of our music song. We increased it to 3000% which effectively gave us the appropriate speed we initially wanted.

This image is the speed tool and this tool played a important role in the editing process. We used this tool on various occasions such as when syncing the artists mouth expressions with the lyrics we had to slow some shots down in order for them to look effective and in some cases we also had to speed them up. We used this tool mostly on cutaway to emphasise a progression of time and the passing of a day in which the artists reflect upon. For example towards the end of the music video there is a sunset and we sped this up to emphasise the end of the day and the end of the video and we felt that this worked well in balance with a fade transition. 

We also with regards to the editing process used a software called Adobe Photoshop. This programme was used to edit texts and titles for our music video and also to create our digipak which consisted of a front cover, inside cover and back cover and also a magazine advert.

We loaded the image up onto Photoshop. After doing this, we decided to use different effects, to enhance the artists making them more noticeable as a band to empathise that we are promoting them. By doing this I wanted them to stand out in the foreground to create a more direct address to the audience. First, I used the history brush tool to create a dim grey background but keeping the artists in colour artist we were promoting therefore making them stand out. We then used tools to give the magazine advert a professional finish which included the same font ‘praetorian’ used for the digipak and created stars using the shapes tool to create a rating for our advert.

The font added to the realism of an urban environment however as we are also trying to promote the band, the text as a whole looked too bland and didn't stand out enough to grab audience’s attention. Our group then used another font with a bolder colour effect to achieve this. After choosing the appropriate font, we used a gold highlighted colour effect to portray a wealthy symbol to create a contrast between the wealth and the clear lack of it which is empathised by the grey colour from the urban background.

We created information about the band such as a website and a rating from a newspaper. We took the iTunes logo and made it clear as to where it is available on. to make it stand out we used the brush tool to gently highlight in white the surrounding areas around the logo, then using the blur tool, effectively added a professional and smooth finish to it.

This image was one of our main ideas for the back cover of our digipak and we felt that it worked well in terms of one band member isolated from the other to relate to the music video of the young characters suffering. We felt that the text worked well to some extent but then after some consideration we felt that the text did not relate to the music video very well and there was no aspects of urban and run down and a poverty stricken environment to both the text and the image.

We used tools such as emboss to make the text stand out more, we also added more layers to layer the bar code, website and text itself onto the image. We made the text look like it graffiti on a wall by reducing the colour aspect and making it look more faded, I felt that this worked to some extent but the colours we used did not work as well.

I felt that this text suited and related to the genre of our music video and that the style of text connotes the urban location of our music video. Although once we put some thought into using this text we found that it was too plain and simple and did not fit into the our music video. We tried to tweak the text using tools on Photopshop such as drop shadow and colour overly to match the text with the run down element of our video. Overall we felt that this text did not appeal to us for our back cover as it would not work with the rest of the image. 

With regards to editing our Magazine advert we used Photoshop again as our experience had increased over the progression of the year. We used tools such as the history brush to make the environment black and white and the artists in colour to make them stand out more. I felt this technique worked particularly well in terms of promoting the artists positively and also I felt that it catches the audiences eye.

The font added to the authenticity of an urban appearance however as we are also trying to promote the band, the text as a whole looked too bland and didn't stand out enough to grab audience’s attention. This led us to using another font with a bolder colour effect to achieve this. After choosing the appropriate font, we used a gold highlighted colour effect to portray a wealthy symbol to create a contrast between the wealth and the clear lack of it from the urban background.

We then had to create information about the band and upcoming album we were promoting. We took the iTunes logo and made it clear as to where it is available on. to make it stand out we used the brush tool to gently highlight in white the surrounding areas around the logo, then using the blur tool, effectively added a professional and smooth finish to it.

Filming - 12th of October

Yesterday we filmed the rest of the chase scene in Market Rasen that we were not able to finish due to weather issues, Tom filmed the scene whilst me and Ash performed the chase sequence.

I felt that this shot worked well with both characters in view emphasising the thief getting away and the main character not being able to do anything about it. This worked well as it kept the audience involved and interested with the sequence.

Overall I felt that today's filming went well and we got most of the chase scene finished which was very important as it introduces the narrative to the audience and the meaning behind the video.

Filming - 9th of October

We filmed the train journey from Market Rasen to Lincoln. We also filmed a lot of the events in Lincoln. We had to chose a date that we could get everybody to Lincoln who we needed in the events, which was difficult because we needed quite a lot of performers. For the train journey we just needed Ash, as he was the only character who was going to be filmed getting on the train.

This was a long shot we captured of the main character Ash waiting for a train. We decided on this shot as we felt it showed his disappointment because of not being able to catch the thief and therefore he is reflecting and showing emotion so that the audience can sympathise him.

We filmed the train leaving the station to emphasise a new location in which the character arrives in also to connote the passing of time and a time to reflect for this character.

When we reached Lincoln we got as many scenes filmed as possible. We started off by filming Ash walking through different areas of Lincoln.

We felt these shots worked well as it connoted a new location in which the character does not know where to go and emphasises a new start for him away from the bad events he tried to stop.

We then filmed a scene with two of our friends Shannon and Izzy who we had have an argument whilst Ash walked past them.

We also decided to film cutaway of a street performer singing whilst in Lincoln as we thought that it might tie in well with the events of Lincoln. Overall I felt that the days filming went well and there were many positive shots we captured to use for our music video that worked well in relation to the lyrics and the narrative of the video.

Filming - 7th of October

Today me and one of my group members Tom filmed a scene with Tom Manson who was another one of our performers. This scene was filmed in the school music studio, we used headphones, and a microphone to make the location look like a real recording studio and add to the realism and professionalism of a music video.

This image is of a shot we filmed in the studio and it captures the artists emotions and seriousness to get a message across about the lack of and the large amount of suffering around the world the young generation go through. We felt that a close up would work best to connote this as it captures the artists expressions well.

This shot was a low angle shot which connotes the artists power and I felt that this worked well with a combination of various shots to emphasise his importance.

Overall I felt that today's filming went well and there was some good shots captured and would help greatly to some extent with the music video. 

Filming - 7th of October

Today me and one of my group members Tom filmed a scene with Tom Manson who was another one of our performers. This scene was filmed in the school music studio, we used headphones, and a microphone to make the location look like a real recording studio and add to the realism and professionalism of a music video.

Risk Assessment

What hazards have been identified?	What are the potential injuries or damage? Severity (1, 2 or 3)	What measures have been taken to prevent injury or damage?	Number of people at risk	Who is responsible for action?
Electrical Equipment	Tripping or falling (1)	Do not leave loose wires out. Keep away from water.	2	Tom and Aaron
Train	Get crushed by a train (3)	Keep away from tracks. Stay behind safety line.	1	Ash
Fire	Burns (3)	Keep a safe distance from fire.	1	Ash
Smoking	Can cause cancer (2)	Don’t get addicted.	1	Ash
Falling from heights	Break Bones (3)	Stay away from edge of platforms/buildings.	1	Aaron

We carried out a risk assessment to ensure that everyone knew the possible risks that may of occurred, and to make sure that everyone is safe during the making of our music videos, appropriate actions were taken in all the various locations to minimise accidents.

Shooting Schedule

We completed a shooting schedule to stay organised throughout the filming of our music video, and to ensure all shots were completed to the deadline that was fast approaching. The shooting schedule shows who we need, the various locations where we will be filming and the time that we will be filming on specific days, this shooting schedule made the whole process run smoother and easier for the characters staring in our video etc.

Target Audience Member

  

This image shows a typical target audience member. This is Adam Smith, he is 17 years old and enjoys going out with his friends and playing on the xbox. He enjoys films such as Dodgeball and Harry Potter. He enjoys film genres such as comedy, horror and thrillers amongst other film genres. He is mostly interested in Comedy films as he finds them enjoyable to watch. His hobbies are playing sport such as football and playing his guitar which does regularly. Adam enjoys watching Tv programmes such as Family Guy and The simpsons, and regularly listens to music such as Coldplay and Black Eyed peas. 

From our typical target audience member we can see that he enjoys music genres such as Pop and R&B which helps make our decision into what to include in our music video and what a typical audience member would want to see in a music video. 

                                                                                    

Demographics                                            Psychographics

Gender: Male and Female                              Interests:   Sport activities such as football

 and netball. Also activities with friends     such as shopping and watching action films. Also listening to music in the genre of R&B, Hip Hop and Rap.

Age Range: 17-25 year olds                            Attitudes: Mildly religious and left wing activists.                                                                                    

Socio-economic: working and middle class,

D, C2 and C1 using the NRS Social grade.

Sexuality: Heterosexual

Ethnicity: Mixed Ethnicity

When deciding on our target audience we also included demographics and psycho-graphics. With regards to demographics we decided that the target audience would fall into the category with regards to social class from the NRS social grade D, C2 and C1 this was because this would attract a much wider audience and also because I feel that our music video can relate to this category in terms of poverty. We decided on the age range of 17 to 25 year old and this was because we felt that the message behind our music video and also the video itself would appeal more to this age range as they would understand it thoroughly. 

We felt that a mixed ethnicity would be suitable and this was because we felt that different people around the world could relate to this video because of poverty and a lack of love. We also felt that appealing our video towards a mixed ethnicity would attract a wider audience. 

In terms of religion we felt that a mild religion would be more appropriate because of the lyrics of the song relating to praying and religion and this may attract a wider audience.

Cast

Band Performers:

Kate Fenwick- Main Singer

Ash Scott- Main Performer and Singer











Tom Manson- Main Singer

George Cooper- Main singer










Aaron Scott- Shoplifter











The reason we chose this cast is because we wanted a young generation to portray the message of our music video across to the audience which was how the young generation are suffering and that they do not have much love and they are living in poverty. Although we felt the four singers would look professional and realistic together we found that the voices from the actual song did not match the cast in terms of voice. This was a big issue but yet we still stuck with the cast as we felt that it still worked well.