Thursday, 3 November 2011

Analysis of a Magazine Advert



I decided to compare my magazine advert with the 'The Black Eyed Peas' album magazine advert because it gave me a better insight into not just what the RnB/Hip-Hop genre would use, but what the actual band we are imitating use towards a magazine advert.

We met with the convention of using a similar or the same picture as to the digipak. We edited it however so that the background is dull yet the artist stand out with colour.We did this so this image which is used for the magazine advert can promote the artists more than the song because we wanted the audience to know what the band looks like to make them more recognisable.
The colours in this image are plain and bland using mostly white and grey white which symbolises purity and innocence and also they reason white may have been used is because it works well with any colour.

The magazine advert does not provide a lot of information for the audience. The main information that they have included is the title and album name. The font has been made very bold as this is very important information for the audience however there is no additional information about the album such as; release date, availability, website etc.

With regards to the font, it is fairly futuristic and modern which can be interpreted by the audience with things such as a modern band which uses technological devices to help influence and combine with their music.
The last four letters of the word Billboard has been filled in with different colours which symbolises a unique style that the band has and that they are trying to set out being different by how their medium looks.

There is a  website which gives some leading information to the audience if they wanted to know more about the album or the band as a whole and gives the image a  more professional finish. Also the pose in which the band members are standing promotes a powerful and important feel and that they are a serious band. The girl is situated in the middle to promote her glamour and also her importance to the band and that she is just as important as the male band members.

Overall, I think the general layout and appearance of the advertisement works effectively due to the choice of image and colours used. The bright colours help to catch the eye and maintain focus which creates further focus on the other information on the advertisement i.e. the release date, new album etc.



This image shows various examples of conventions of music advertisement. For example, it shows his logo at the top which is his name with the second E backwards and the name of the album underneath. There is also a clear image that represents the album. A long empty road which Eminem himself is walking down, which could symbolise his long road to recovery.

It also clearly shows the release date so consumers would be able to purchase it. The poster also shows record labels and his website. The poster gives names of some of the tracks on the album which include collaborations with artists such as Pink, Rhianna, and Lil' Wayne The colour scheme chosen for this also fits in well with the name of the album 'Recovery'. Dull and dark colours have been chosen such as grey and black. The image of a white cross inside the red circle is very well chosen as it represents hospitals and with the album name being Recovery, people would associate this with getting better.

The way in which the artist is positioned emphasises his road to recovery as the image is of him walking on a road into the distance this could also mean the artist is reflecting and also how to make things better for himself. 

The positioning of the text is on the right side and the artist is on the other, which provides the artist with the positive and new associations that the right side can carry and also makes the artist stand out more. The artists name is in a high position which gives it importance and power. Dull colours are used mostly black and grey which creates a very reflective atmosphere and perhaps something emotional with the artist, even though it is dull it grabs the audiences attention.

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