Thursday, 3 November 2011

Analysis of Digipaks from my genre

The Black Eyed Peas - The End

Iconography - The main icon in this image is a computerised human being  which emphasises the band as being fairly technical with their songs and the equipment they use in their songs as modern and up to date. The close up of this animation creates a mysterious feel to the album as the face does not show any emotions which may be left to be determined by the audience.

Colour - Bold, bright and dark colours of green, white and black create intense emotions and the use of the bright white is used to grab the audiences attention. The bright vibrant colour brings a modern quality to the image which contrasts well with the mysterious use of black in the background.

Typography - The font used creates a informal and creative message to the audience and suggests a confident quality to the band, the different shapes used display a outgoing and fun feeling to the audience.

Composition - The bright white font which overlaps the other elements of the image such as the computerised human face act as a striking salience. The text is positioned in the middle which creates a more prominent feel to the album as the text is just as important as the image on this album cover. The overlapping of the text and image also links the two elements together and creates a integration and has more of an effect on the audience.

Pose and Expression - The computerised image is the key element on the album cover which provides a power and assurance to the audience. The image is quite close up providing more personal and intense qualities.

50 Cent - Before I self destruct

Iconography - The main icon in this image is a young muscular artist which is connoting importance and power. The mid shot creates perhaps a sense of fear as the artist comes across as tough and a very masculine male. The way in which he is sat suggests that he is a fairly laid back male and very confident.

Colour - Bold, dark colours of black suggests the artist is very mysterious, the artist is also wearing black which grabs the audiences attention. The dark colours display a calm, easy going atmosphere which is emphasised by the shady looking artist in the image.

Typography - The font used is very bold and relatively big which connotes confident, masculine qualities. The writing 'Before I self Destruct' gives the image a more personal element and relates to the artist as perhaps being high tempered.

Composition - The positioning of the text is on the right side and the actor is on the other, which provides the artist with the positive and new associations that the right side can carry and also makes the artist stand out more. The artists name is in a high position which gives it importance and power.

Pose and Expression - The artist is illustrated as the key element. The calm open bodied laid back pose exudes confident and calm connotations. The text placed at a slight angle provides the artist with power and assurance. The distancing is fairly close, providing more intense and personal qualities.

 Lil Wayne - Rebirth

Iconography - The main icon in this image is the young, laid back artist connoting importance and power. The wide shot creates a calm and laid back atmosphere as does the lack of icons surrouding him. From his pose it suggest he is casual in the way he dresses, confident, fashionable and perhaps in a cool and trendy value.

Colour - Dull colours of mostly brown creates a very calm laid back atmosphere and perhaps something emotional with the artist, even though it is dull it grabs the audiences attention. The dull colours display a lazy, calm emotional atmosphere.

Typography - The font is bold with bright colours of red and white which creates a sense of happy emotions and contrasting with the image in the background. The large 'Lil Wayne' font connotes bold, confident qualties and gives the image a more personal element. The smaller 'rebirth' font in red displays a proud feeling to the meaning of the word.

Composition - The large bright whites and red of the font overlapping the other elements within the image act as salience. The positioning of the text is in the centre giving it more power and importance. The artists name is in much bigger font which shows his power. The overlapping of elements also links the text and artist to each other and creates a sense of integration.

Pose and expression - The artist is illustrated as the key element. He is sat down, very laid back which draws the attention of the audience, the open bodied pose exudes cool and confident connotations. The distancing is fairly far awau providing a more calm and laid back qualities.


Analysis of the Inside of a Digipak



Here is a image of the inside of the digipak from Eminem - Curtain calls.
















From looking at this image it is clear that a inside cover of a digipak can consist of the artist themselves with either a logo or image displaying the name of the artist or the album.

There are bold, bright and dark colours of green and also white and black which creates intense emotions and the use of the bright white is used to grab the audiences attention. The bright vibrant colour brings a modern quality to the image which contrasts well with the mysterious use of black in the background. Where as on the opposite side the artist can be see with a vibrant red background which suggests a love and passion for his music that he creates.
The artist is illustrated as the key element. The tense closed bodied  pose exudes frustration and anger perhaps in direction to creating a song. 

Another example of a inside cover of a digipak is from the album by The Black Eyed Peas - Monkey Business.



















The background of the inside of the cover is a house style with a almost antique feeling to it. It is vintage and appeals to people by drawing in curiosity. The monkey is present on the inside reminding audiences the brand itself. The font is consistent and maintains a house style feel to it. The whiteness of it contrasts with the fading background which carries on the theme of used on the front of the digipak.

With regards to the second panel of the inside cover it is a large monkey, this recurring theme constantly reminds the audience of the album name and aims. 'Monkey Business' can mean mischief and the digipak is successful in conveying this.

Analysis of a Back cover of a Digipak


This image is the back cover from the album Curtain Calls by Eminem.

We used all of the conventions we gathered from analysing various RnB/Hip-Hop genre digipaks. The most important was the back cover of our digipak which is where we found the majority of the conventions. The first convention we found and used was of the frequent use of the bar code. I used this convention by having to create my own bar code which gave the back cover a more professional finish. I went on http://www.barcodesinc.com/generator/index.php to create my own bar code.

The next convention we found and met was the use of track listing. we met this convention by editing the track listing onto the back cover using Photoshop to make our digipak look more professional and to show what tracks are on the album and in what order. We tried to develop the font of the text so that it matched with the title of the front cover, however we thought by doing that it takes away the recognisability the title gives out and could create a common and uncreative outlook which could result in it not being as exciting and memorable.
The record label was another important convention we met however we did not choose the same record label that The Black Eyed Peas signed to partly due to the fact that we wanted to add a bit of customisation and not to make it too similar to the actual back cover of the The Black Eyed Peas album.

In comparison this image consists of a track listing in white which makes it stand out more because the colour white works with any other colour. There is a image of roses on the floor which suggests a love and passion for his album and career and also suggests that the audience loves the artists as those roses may have been from audience members.

The colours used are fairly dull and consists of mostly black which connotes a mysterious and perhaps powerful album. There is a bar code and record label which adds to the authenticity of the album and gives information to the audience about the album.


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