Final Music Video

This is our music video and I felt that overall it works very well in combination with the lyrics. The reason for this is because of the narrative and the shots used, for example a number of close ups have been used with the artists to emphasise their passion and seriousness and with the actual storyline it helps send out a message to the audience about the young generation and what they are going through. I felt that some shots in the video did not work for example some handheld shots of the main character running and I felt these did not fit in to some extent but I also felt they did work in a sense of giving the video a feel of imbalance.
I also felt that the cast was not correctly chosen as the cast chosen did not fit with the actual artists in the song but overall it still worked fine.

Final Digipak

This is the front cover of the digipak and I felt that it works well in terms of sending out the message we produced within our music video which is about the young generation and the suffering and lack of love they go through everyday. I felt that the urban environment works well and there is a clear brand identity between this product and the music video. The long passage way works effectively as it indicates that they have all experienced a journey and the close up and direct address of the artist suggest that they have reached that goal and have overcome the journey

I felt that the inside cover of our digipak worked particularly well in terms of the thinking space that the artists have which emphasises the journeys they have been through throughout their lives and their time to reflect upon this time. I liked the use of a train station in keeping with the urban environment which relates to the genre of our video.

This image worked suprisingly well for our back cover as although it is fairly simple it has many hidden messages within it. For example the artist looking out into the city connotes his time to reflect and think about the suffering he has gone through which has changed as he is now in a band. Also I felt that there was a message of him thinking about all the other people in the world and the lack of love their is and a huge amount of suffering and perhaps he wants to change that with his music.

Ideas for our magazine advert

With regards to the creation of our digipak, some of the ideas we originally thought of didn’t get used for the finalised digipak. This however made the idea process of creating a magazine advert much easier as we already had some creative ideas.
At first, we decided that the idea of the band as a whole stand evenly in a line with the lead member standing forward to empathise his importance and to also connote that he was once not in the band. We also would have them stand on a train track which creates an authentic urban background. However when we observed this picture in greater detail, concerns was raised as to where we would be able to fit all of the information and advertisement reviews. This led us to discard the image as a whole and perhaps base our image on a similar version to one of the digiapk images.

This image worked well because there is a clear meaning as to why the characters are all stood together and that is because they are coming together as one to create a band. I felt that the angle of the image worked well and also the location of the train tracks which gave the image more depth of field. The character in the middle has his head down to portray his suffering and loneliness which relates to the lyrics of where is the love.

After looking at this picture we decided to use the image from our digipak from the inside of it.

We decided to choose the inside cover of our digipak, except add some creative effects to set the two images apart so that the audience can gain a clear insight into which advertisement is which. We wanted to create a large amount of thinking space when creating the inside cover of our digipak and this allowed the image to have a lot of space to indicate reflection and room to breathe so that the focus is purely on the artist and nothing else. Because of the large amount of space we thought it would be the easiest image to fit as much information that we wanted.


We uploaded the image onto Adobe Photoshop to get a general perspective on how it would look in terms of composition and where to place all of the advertisement information. 

The image worked well in terms of the angle and depth of field within the image. I felt that the position of the band members worked well and there is a clear emphasise as to who these characters are and that they are all together as one to overcome the problems they face in everyday life. I also felt that the colours worked well together for example the costumes that the artists are wearing work well with the rest of the image.

Final Magazine Advert

This is my final magazine advert I have chosen and the reason I chose this is because there is a clear brand identity between this magazine advert and my digipak cover and also the music video. I felt that the text 'The Black Eyed Peas' in gold combined with the background of the four artists works well and makes the magazine advert stand out towards audiences. The use of black and white and the artists in colour also stands out and makes it clear who the artists are and shows a clear relationship between one another.
The reason why I feel there is a clear brand identity is because the artists are clearly shown on the ancillary tasks and the music video and this gives the audience a understanding and introduction towards these artists.

Final Digipak Design

The reason why we chose this design is because we felt that the texts layered in front of the image at both the top of the image and the bottom worked well in conjunction with the actual image. This was because we felt that the text made a big impact on the image as well as the four artists in the background and as they are clearly seen there is a clear brand identity between this image and the music video itself. We felt that the pose of each artist worked well and gives the artists a sense of being 'one' and all together. 

The reason why we chose this specific font is because it is fairly bland but effective with the use of black shadow to make it stand out more. I felt that the font works well particularly because of the colours used and it helps draw the audiences attention to both the text and the image. 

The reason why we chose this image is because we felt as a group it gave a clear representation of the band itself and a clear brand identity because of the costume of the characters and the location itself. The location is a urban area and this fits in with the music video and also the genre of R&B and Hip Hop. 

The reason why we chose this design in the way that the image is stretched across both sections of the inside of the digipak is because we felt it worked well that the artists are looking out across the urban area and perhaps reflecting and thinking about the suffering and lack of love that the young generation go through. We felt that the colours worked well and the artists stand out along with the environment which was what we aimed to do and also the artists together gives the image a more realistic and professional look.

The reason why we chose this image is because I felt that I felt that it represents the music video well in terms of the main character thinking and reflecting throughout the video and this image shows how he's looking out into the world and perhaps thinking about the lack of love there is. I felt that this worked well in terms of framing as the character has a lot of thinking space and the brightness of the video works well with the natural sunlight. Also I felt that the depth of field gives the image a more realistic and professional look and gives a clear brand identity between this image and the rest of the digipak along with the music video.

Final Idea for Digipak Back cover

The reason I have chosen this as my final idea for the back cover of my digipak is that I felt that it represents the music video well in terms of the main character thinking and reflecting throughout the video and this image shows how he's looking out into the world and perhaps thinking about the lack of love there is. I felt that this worked well in terms of framing as the character has a lot of thinking space and the brightness of the video works well with the natural sunlight. Also I felt that the depth of field gives the image a more realistic and professional look and gives a clear brand identity between this image and the rest of the digipak along with the music video.

Final Idea for Digipak Inside Cover

We loaded the image up onto Photoshop. After doing this, we decided to use different effects, to enhance the artists making them more noticeable as a band to empathise that we are promoting them. By doing this I wanted them to stand out in the foreground to create a more direct address to the audience. First, I used the history brush tool to create a dim grey background but keeping the artists in colour artist we were promoting therefore making them stand out. We then used tools to give the magazine advert a professional finish which included the same font ‘praetorian’ used for the digipak and created stars using the shapes tool to create a rating for our advert.

The font added to the realism of an urban environment however as we are also trying to promote the band, the text as a whole looked too bland and didn't stand out enough to grab audience’s attention. Our group then used another font with a bolder colour effect to achieve this. After choosing the appropriate font, we used a gold highlighted colour effect to portray a wealthy symbol to create a contrast between the wealth and the clear lack of it which is empathised by the grey colour from the urban background.

We created information about the band such as a website and a rating from a newspaper. We took the iTunes logo and made it clear as to where it is available on. to make it stand out we used the brush tool to gently highlight in white the surrounding areas around the logo, then using the blur tool, effectively added a professional and smooth finish to it.

Final Idea for Digipak front cover

This was our final idea for our digipak front cover and the image consists of the four band members together as one.This idea came from our group thinking of how we could make the front cover digipak look as realistic as possible and from this we decided that including all four band members together would work well. We placed the main character in our video towards the front of the image to promote him and so that the audience can identify between seeing this character on the digipak and also in the music video and therefore there is brand identity.

In this image I like the choice of location as to a narrow pathway behind the band members which emphasises there is no escape for the young generation from factors such as poverty and lack of love. I also like how the four band members are positioned and how they are all clearly seen and stand out dominantly in the image.

I dislike that the main character in our music video Ash is too close to the camera when it was taken but this also draws attention to him which was what we were trying to do. I also dislike that there isn't anything going on in the background for example a bad event so it can therefore relate to the music video and make this image stand out more and also be more eye catching.

Digipak Back Cover Ideas

This image was one of our main ideas for the back cover of our digipak and we felt that it worked well in terms of one band member isolated from the other to relate to the music video of the young characters suffering. We felt that the text worked well to some extent but then after some consideration we felt that the text did not relate to the music video very well and there was no aspects of urban and run down and a poverty stricken environment to both the text and the image.

I felt that this text suited and related to the genre of our music video and that the style of text connotes the urban location of our music video. Although once we put some thought into using this text we found that it was too plain and simple and did not fit into the our music video. We tried to tweak the text using tools on Photopshop such as drop shadow and colour overly to match the text with the run down element of our video. Overall we felt that this text did not appeal to us for our back cover as it would not work with the rest of the image.

I felt that this image did not in combination with the rest of the digipak give it a clear brand identity and that the image itself lacked the band members and also lacked a little creativity. Although I did feel it worked well in terms of the characters passion  clearly shown and the audience could interpret this as to his passion to do well and become something in life. 

This image was taken nearby to a location in which we shot our music video and this was just a rough idea but we felt that it worked well in terms of the characters emotion is clearly emphasised and that he is sad. Also the location works well and it is a urban area and therefore can relate to our music video well.

I also felt that this image worked well in terms of the lighting and that the character is clearly standing out in this image and portrays his passion to do well and overcome his problems that he faces in life. I also felt this worked well in terms of the angle and that its a low angle shot and therefore showing that this character has a high amount of power.

I felt that this image did not work very well although it was just a rough idea the image is too dark and the artist in the image is not shown clearly. Although I felt this image worked well in terms of the idea behind it and that the character is looking at the sunset and reflecting on his day.

The idea behind this image is that the artist is looking down and feeling sorry for himself and in the background is the world that he is living in and that no one is there to help him. I felt this image worked well in terms of the idea behind it but it may of looked better if the character was looking up and if the image was brighter.

This image is our final image that we chose for our back cover and we felt that it portrayed the artists emotion and suffering well and that he reflecting about his life and looking out towards the distance and in a sense searching for help. I felt this image worked well in terms of the location and the over the shoulder shot and also the lighting of the image.

Digipak Inside Cover ideas

This image consists four friends that would be replaced by the four band members. I felt this worked well in terms of location as it is a train station and a urban area and therefore is relation to the convention in the genre of my music video. I also felt that the characters looking towards the camera looked well and that the bright colour of the image made these artists stand out more. This image was one of our top choices for our inside didgpak cover. 

I felt that this image did not work as well as the image is taken to close up and there is not a feel of these characters coming together as one because of the angle of the image and how they are all looking towards the camera. Although I did feel that this may of been a good idea for the back cover of my digipak. 

This image worked well because there is a clear meaning as to why the characters are all stood together and that is because they are coming together as one to create a band. I felt that the angle of the image worked well and also the location of the train tracks which gave the image more depth of field. The character in the middle has his head down to portray his suffering and loneliness which relates to the lyrics of where is the love.

This image worked well in terms of the angle and depth of field within the image. I felt that the position of the band members worked well and there is a clear emphasise as to who these characters are and that they are all together as one to overcome the problems they face in everyday life. I also felt that the colours worked well together for example the costumes that the artists are wearing work well with the rest of the image. 

This image was a rough idea and I felt that it worked fairly well in terms of the angle it was taken. The character walking is part of the band and the reason why he is walking is because we wanted to emphasise his loneliness and his suffering and portray the sympathy the other band members have for him.

Digipak Front cover ideas

Below are possible images that we suggested would work well on the front cover of our digipak, we varied the images from one character to suggesting the whole band on the front of the cover. 

We decided this image as one of our final front digipak cover ideas because we felt that it represented a clear image of the thief that is in our music video and therefore has some aspects of brand identity. We did not use this image because it does not include the artists on the image and there perhaps is no clear interpretation for the audience to get and also we felt it would not relate well with our music video.

We chose this image as one of our ideas because we felt it worked well in terms of the two characters in our music video facing one another and reflecting on their actions and consequences. Once again we did not use this image because it did not include all the band members within it which we felt was a important factor to include on the front cover of our digipak.

This image is of one of the band members in our music video with his head dead portraying his loneliness and suffering for the audience to interpret. The character behind him was going to be the rest of the band members but this image was just a rough idea in which to build upon. 

I felt this image worked well with the artist against a plain white wall making him stand out more towards the audience and also to create enigma as to why he is stood there on his own. The reason why he is on his own and not with other band members is because we wanted to emphasise his loneliness and that he is down on his luck in relation to the music video so therefore there is brand identity relating this to the video to some extent.

I felt that his image did not work very well because it does not include all the band members and the characters within this image not as clearly seen as other ideas. This image doesn't stand out as much and I felt the image needed more colour and a easier interpretation for the audience to consume as to why they are facing each other and who these characters are.

I felt this image worked well as to giving a clear understanding to who this character is by the pose and location he is in which is him being a artist in the music video. I felt that this would be a good idea because the characters passion is clearly shown and the audience could interpret this as to his passion to do well and become something in life.