We loaded the image up onto Photoshop. After doing this, we decided to use different effects, to enhance the artists making them more noticeable as a band to empathise that we are promoting them. By doing this I wanted them to stand out in the foreground to create a more direct address to the audience. First, I used the history brush tool to create a dim grey background but keeping the artists in colour artist we were promoting therefore making them stand out. We then used tools to give the magazine advert a professional finish which included the same font ‘praetorian’ used for the digipak and created stars using the shapes tool to create a rating for our advert.
The font added to the realism of an urban environment however as we are also trying to promote the band, the text as a whole looked too bland and didn't stand out enough to grab audience’s attention. Our group then used another font with a bolder colour effect to achieve this. After choosing the appropriate font, we used a gold highlighted colour effect to portray a wealthy symbol to create a contrast between the wealth and the clear lack of it which is empathised by the grey colour from the urban background.
We created information about the band such as a website and a rating from a newspaper. We took the iTunes logo and made it clear as to where it is available on. to make it stand out we used the brush tool to gently highlight in white the surrounding areas around the logo, then using the blur tool, effectively added a professional and smooth finish to it.
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