Final Digipak Design

The reason why we chose this design is because we felt that the texts layered in front of the image at both the top of the image and the bottom worked well in conjunction with the actual image. This was because we felt that the text made a big impact on the image as well as the four artists in the background and as they are clearly seen there is a clear brand identity between this image and the music video itself. We felt that the pose of each artist worked well and gives the artists a sense of being 'one' and all together. 

The reason why we chose this specific font is because it is fairly bland but effective with the use of black shadow to make it stand out more. I felt that the font works well particularly because of the colours used and it helps draw the audiences attention to both the text and the image. 

The reason why we chose this image is because we felt as a group it gave a clear representation of the band itself and a clear brand identity because of the costume of the characters and the location itself. The location is a urban area and this fits in with the music video and also the genre of R&B and Hip Hop. 

The reason why we chose this design in the way that the image is stretched across both sections of the inside of the digipak is because we felt it worked well that the artists are looking out across the urban area and perhaps reflecting and thinking about the suffering and lack of love that the young generation go through. We felt that the colours worked well and the artists stand out along with the environment which was what we aimed to do and also the artists together gives the image a more realistic and professional look.

The reason why we chose this image is because I felt that I felt that it represents the music video well in terms of the main character thinking and reflecting throughout the video and this image shows how he's looking out into the world and perhaps thinking about the lack of love there is. I felt that this worked well in terms of framing as the character has a lot of thinking space and the brightness of the video works well with the natural sunlight. Also I felt that the depth of field gives the image a more realistic and professional look and gives a clear brand identity between this image and the rest of the digipak along with the music video.