Analyse and Evaluation of Target Audience Questionnaire

From this pie chart the results show that only one person rated the importance of a introduction in a music video as ten and that the most common number on the scale chosen was five and seven with two people rating that for each. This shows that the introduction to a music video may not necessarily be that important to our target audience. Our target audience is between the ages of 16-18 as our group feels that the song itself would associate with this age range as this is the younger generation and I feel would have more of a impact on them and the society in which they life and the music genre which is hip hop/R&B would more likely appeal to this age group.

From these results it shows that the most common answer was the internet with 8, next was television with 7 and Itunes with 1. This shows that the internet is one of the easiest ways to consume music videos and to be distributed easily and faster with the internet becoming increasingly better and faster.

These results show that varied shots, shots of the performer and artists singing were the most common answers from the question what do you expect to see in a music video. This is vital to us and helps make our decisions in deciding what to add to our music video. From these results we know to add lots of varied sots, shots of the performer and artists singing to make it more appealing to our target audience.

These results show that the most common answer was for 4-7 times a day for the question how many pop videos do you watch a day.

From this it shows that the most popular genre of music is acoustic. This means that will we have to make it more appealing towards that genre in order to interest the audience.

From these results are target audience would possibly be higher in males than in females. These results show that 7 out of the 10 participants where male and 3 where female. This may help in deciding what our music video is about that will appeal to both genders

These results show that 100% of the participants that took part in the questionnaire were aged 16-18, therefore this will be our target audience as it relates more to the younger generation and will more likely appeal to this age range.