From creating these questionnaires on Microsoft Word, and spending time on deciding upon suitable questions for the questionnaites, I have learnt about the forms and conventions which are expected to be seen in a music video from a small audience. They have also helped me to look at my work, and enabled me to see more clearly what may need to be improved.
Participants taking part in this questionnaire answered that one person rated the importance of a introduction in a music video as ten and that the most common number on the scale chosen was five and seven with two people rating that for each. This shows that the introduction to a music video may not necessarily be that important to our target audience. Our target audience is between the ages of 16-18 as our group feels that the song itself would associate with this age range as this is the younger generation and I feel it would have more of a impact on them and the society in which they live and the music genre itself which is hip hop/R&B would more likely appeal to this age group. In the second question which was where do you watch music videos the most common answer was the internet with 8, next was television with 7 and Itunes with 1. This shows that the internet is one of the easiest ways to consume music videos and to be distributed easily and faster with the internet becoming increasingly better and faster.
From the results of the music video expectations question it showed that varied shots, shots of the performer and artists singing were the most common answers . This is vital to us and helped make our decisions in deciding what to add to our music video. From these results we knew to add lots of varied sots, shots of the performer and artists singing to make it more appealing to our target audience. The next question which was the number of music videos you watch a week we found that the most common answer was for 4-7 times a day for the question how many pop videos do you watch a day.
The next question was favourite music genre and we found that the most popular genre of music is acoustic. This means that will we have to make it more appealing towards that genre in order to interest the audience. The next question was gender and we found that the results showed that 7 out of the 10 participants where male and 3 where female. In order to attract both genders we tried to make our video appeal to both male and female by including male and female artists in our music video and to give these artists a positive promotion to the audience. The final question was age group and we found that 100% of the participants that took part in the questionnaire were aged 16-18, therefore this will be our target audience as it relates more to the younger generation and will more likely appeal to this age range. In order to make our video appealing to this young audience we created a storyline which was focused on the young generation and how they are suffering from a lack of love and are living in a poverty stricken environment.
During the process of our music video we received large amounts of feedback from our media studies teacher and students within our media studies course. At first the majority of the feedback which was said was a lot of narrative to performance shots. Over the months we focused on the narrative part of the video with few performance shots. We took this into consideration and we came to the conclusion of sticking to the conventions of a R&B genre music video consisting of a balanced ratio of narrative to performance shots.
With regards to formative feedback we consumed this throughout the construction process of our portfolio. We showed our music video to peers in our media studies class and they gave us lots of constructive feedback. At the time we showed our music video it was roughly half finished and this was mostly the feedback we received that it was not finished and also that there as much more narrative than performance.
This helped with the construction of our music video because we realised we had to shoot more performance shots in order to match the ratio with our narrative shots and also helped us deciding
We uploaded our finished music video onto websites such as Youtube and Facebook with the help of our parents and friends as well. We collected all types of feedback such as constructive and critical feedback as well as positive feedback. Here are some images of the feedback we received off the website Facebook:
After reading through my questionnaire results and talking to many different people about my ancillary task, I found that the majority of the people only had good things to say about them. They said that there was clear signs of brand identity throughout my products, this was probably the main reason I think why they worked so well.
The reason I uploaded my music video to Facebook is because it is a great way of sharing my video with people my age 17-21 years old and as they were the demographic I was aiming my video towards i could get the most constructive and informed feedback.
From the feedback we gathered we found that most people commented about the narrative of the music video and how it relates to everyday life because of the suffering and lack of love and also poverty around the world.
There was one comment of feedback that was the most important and this was 'Loved it!! showing the social degradation and breakdown of respect in modern times, but proving that not all young people are the same. Like the 'Concrete jungle' juxtaposed to the open country and feeling of freedom, giving a feeling of hope and escape from the inner city social problems'. The reason why this particular feedback was important is because it shows that our target audience understands the narrative of the music video and the story behind the video which is what we wanted to portray to our target audience and knowing that they have understood it means that our video can be clearly interpreted.
We also uploaded our music video to the website YouTube hoping to gain views from a wide range of audience and also to gain feedback. Although we did not get as much feedback as we hoped with only two comments that weren't constructive but we did get a large number of views.
Here this image shows the feedback we received from YouTube and shows that our target audience enjoyed our music video but did not say anything critical or constructive about it. The reason why we uploaded our music video to YouTube is because we wanted to access a more wider target audience and also to gain as much constructive feedback as we could to help with the evaluation of our music video.
It was very important to get audience feedback throughout the process of making our music video and also showing it because it helped with decision making such as what camera shots to use for example close ups of artists to emphasise passion, it was also helpful as it helped determine our choice for the genre and song of our music video and also helped with deciding a age range for our target audience and to also decide which gender it would most likely appeal to.
We received various amounts of formative feedback during the construction process. We showed our music video to our peers in our lesson on numerous occasions. The feedback we received was comments such as the ratio of narrative and performance and also simple tasks such as filling the gaps in the video that were missing and also re shooting shots that did not work.
In conclusion the things I would changed it if I were to do this again would be the cast, I would choose a much more professional looking cast that suited the voices of the actual band members. The costume because I felt that it could have been more realistically done by using more scruffy and worn out clothes for the main character and a more wealthy look for the band members to portray their success. I would change the narrative of my music video to make it much more clearer that the young generation are suffering although the audience understood it well I would introduce a more sympathetic storyline to create more emotion for the audience to consume.
I felt that the aspects of my music video that went down best were the ratio of narrative to performance, types of shots used, locations, and performance shots. I felt that the ratio of narrative to performance was roughly equal at half and half and that this helped the music video associate and link to the genre of Hip Hop and R&B because it usually tends to have a equal narrative and ratio.
I felt that the types of shots worked well because of the interesting range from mid shots of the artists performing to close ups of the artists to emphasise passion and seriousness and also the use of handheld shots of the main character running which connotes a imbalance of equality in the video. The locations worked surprisingly well for example the train station shots worked well in conjunction with the narrative and lyrics of the song and also the concert worked very well as it made the video seem much more realistic. I also felt that the performance shots worked well with the use of a dolly shot around the female artist emphasise the world and how its spinning round and also I felt that the individual shots of the artists in the recording rooms worked well because of the shots used and gave their roles more professionalism and realism.
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